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How responsive is the First Citizen Bank (Trinidad and tobago) to national differences? Does First Citizen Bank (Trinidad and tobago) vary its product/service and marketing
- How responsive is the First Citizen Bank (Trinidad and tobago) to national differences? Does First Citizen Bank (Trinidad and tobago) vary its product/service and marketing message from country to country? Should it? Are there any pressures for local responsiveness?
- What strategy does First Citizen Bank (Trinidad and tobago) pursue to compete globally/regionally? Do you think this is the correct strategy?
- What major foreign markets does First Citizen Bank (Trinidad and tobago) serve and what mode of entry was used? What are the advantages and disadvantages of this mode? Would another mode be more preferable?
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