Question
how should a company approach a rebranding initiative if it discovers that its target audience isn't connecting with its logo or overall branding, or that
how should a company approach a rebranding initiative if it discovers that its target audience isn't connecting with its logo or overall branding, or that it might be conveying the incorrect message?
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Information Systems Today Managing In The Digital World
Authors: Joseph Valacich, Christoph Schneider
7th Edition
0133940500, 9780133940503
