Question
How should multinational corporations formulate and execute global expansion strategies that balance standardization and localization, considering diverse cultural, regulatory, and market-specific nuances across different regions?
How should multinational corporations formulate and execute global expansion strategies that balance standardization and localization, considering diverse cultural, regulatory, and market-specific nuances across different regions?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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