Question
How should Walgreens enter international markets with the use of LICENSING as its choice of entry strategy? Explain why LICENSING could be the best entry
How should Walgreens enter international markets with the use of LICENSING as its choice of entry strategy? Explain why LICENSING could be the best entry strategy for Walgreens to enter the international market.
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Retailing Management
Authors: Michael Levy, Barton A Weitz
7th Edition
0073381047, 9780073381046
