how social media affecterd small business

4 Young Apreneur Passion F ounded by Dacia Dankey at the age of 20. Dari's Diamonds is a great example of what can be created by inovative and dynamic entrepreneur. Dorian started the company while working on her Biology degree the University of Calgary. She thought it would be a better way to make some caththan working for someone, dhe hata passion for entrepreneurship and creativity. Originally Doris Diamond, the company has the become mere Doris Diamond is now a snbidiary of the incorporated Docin in which so includes talent called SHIFT and a marketing tervices company called SECT. Each of the subordination wode together to support the overarching business model DORIAN DUNKLEY Dorian describes herself as a lifelong entrepreneur. Her father is accessial, self-employed lawyer and her soothes runs the low practice. "I never pictured working for somcone else," she says. Her mother wanted her to be a doctor, and she did two years of Bio-Science before she discovered her true passion is business By the time she switched fbculties to the Hasleyne School of Business, she had already founded Doris Diamonds and was eager to learn more in order to improve her business knowledge and skills Prior to attending university, Dorian had a number of all ventures. The most interesting was a candy business run out of her high school locker. It was so successful the principal closed it down because it was cloping the hallways around Dorian's locker. "So I adapted: it became a backpack-based business. This worked for ser weeks until again, the principal found out and told her all of the profits had to be donated to the school or she had to close it down. "That was patently unfair, I thought I wasn't doing anything bad or illegal. In fact I was in the process of getting a business liono. Tinked him if the drug dealers across the street from the school had to give the school their profits and be said "No, I doa't see them. You, I see. I thought that was pretty trasonable position but I didn't have much of a choice and closed it down At the age of 20 she began attending "young" (30-to 35-year-olds) entrepreneur meetings and Chamber of Commerce events. "You need to surround yourself with positive people," says Dorian. "You don't want to be delusional about your business ideas, but you need to be optimistic. It was just so inspiring to be ociting with successful entrepreneurs and business people." Dorian says her parents, while being great supporters, wonder why she doesn't just get a job in business. "My mom and dad just don't get why I am doing this." DORI'S DIAMONDS Dorian worked for a story that sold jewellery while in her outly university years. She described the product selection as pretty conservative, boring and low quality, and overpriced. Finally, the thought, "Why don't do this by While in university, Dorian completed an exchange form in Europe, where she was inspired by Buropean design and the strength of their creative industries. She admits that her business model ideas are borrowed from observations of how the fishion and creative incastris operate in Buropa, "Canadian jewellery retailers are conservative in both the design they carry and the way they market their product. I thought I could change the game. THE FUTURE Dorian says he challenges right now we scaling the business managing inventory, managing the growth of the businesses at the same time, and the loneliness of being an entrepreneur. However, she has big plans for Doria Ine and Doris Diamond now that she has gnated from university Shelley started to sell a limited selection of men's jewellery items is planning to design Don's Diamonds signature jewellery for sale through bigger jewellery chains, and is setting up her YouTube channel fout Don Dolls modelling her jewellery Deres being creative, whether on the design side or the business side, and she sees Don's Diamonds as a voice for doing "interesting staff with the arts and building arts and culture in Canada "Biness people and artista each other yot . Someone needs to put them together in a room to begin the dialogue" wys Dorian At the age of 25. this engaging, dritten, pasionate, young entrepreneur faces a bright future indeed Questions 1.If you were Dorian, what steps would you take to grow the bui? 2. What do you see as the greatest challenges in Dorian as she moves her business forward? 3. How does Dorian's approach to marketing differ from that of traditional jewellery retailers? Do you think this approach is more successful or les Source: Che won by Le Doulevya Dar Dunkley June 2011 4 Young Apreneur Passion F ounded by Dacia Dankey at the age of 20. Dari's Diamonds is a great example of what can be created by inovative and dynamic entrepreneur. Dorian started the company while working on her Biology degree the University of Calgary. She thought it would be a better way to make some caththan working for someone, dhe hata passion for entrepreneurship and creativity. Originally Doris Diamond, the company has the become mere Doris Diamond is now a snbidiary of the incorporated Docin in which so includes talent called SHIFT and a marketing tervices company called SECT. Each of the subordination wode together to support the overarching business model DORIAN DUNKLEY Dorian describes herself as a lifelong entrepreneur. Her father is accessial, self-employed lawyer and her soothes runs the low practice. "I never pictured working for somcone else," she says. Her mother wanted her to be a doctor, and she did two years of Bio-Science before she discovered her true passion is business By the time she switched fbculties to the Hasleyne School of Business, she had already founded Doris Diamonds and was eager to learn more in order to improve her business knowledge and skills Prior to attending university, Dorian had a number of all ventures. The most interesting was a candy business run out of her high school locker. It was so successful the principal closed it down because it was cloping the hallways around Dorian's locker. "So I adapted: it became a backpack-based business. This worked for ser weeks until again, the principal found out and told her all of the profits had to be donated to the school or she had to close it down. "That was patently unfair, I thought I wasn't doing anything bad or illegal. In fact I was in the process of getting a business liono. Tinked him if the drug dealers across the street from the school had to give the school their profits and be said "No, I doa't see them. You, I see. I thought that was pretty trasonable position but I didn't have much of a choice and closed it down At the age of 20 she began attending "young" (30-to 35-year-olds) entrepreneur meetings and Chamber of Commerce events. "You need to surround yourself with positive people," says Dorian. "You don't want to be delusional about your business ideas, but you need to be optimistic. It was just so inspiring to be ociting with successful entrepreneurs and business people." Dorian says her parents, while being great supporters, wonder why she doesn't just get a job in business. "My mom and dad just don't get why I am doing this." DORI'S DIAMONDS Dorian worked for a story that sold jewellery while in her outly university years. She described the product selection as pretty conservative, boring and low quality, and overpriced. Finally, the thought, "Why don't do this by While in university, Dorian completed an exchange form in Europe, where she was inspired by Buropean design and the strength of their creative industries. She admits that her business model ideas are borrowed from observations of how the fishion and creative incastris operate in Buropa, "Canadian jewellery retailers are conservative in both the design they carry and the way they market their product. I thought I could change the game. THE FUTURE Dorian says he challenges right now we scaling the business managing inventory, managing the growth of the businesses at the same time, and the loneliness of being an entrepreneur. However, she has big plans for Doria Ine and Doris Diamond now that she has gnated from university Shelley started to sell a limited selection of men's jewellery items is planning to design Don's Diamonds signature jewellery for sale through bigger jewellery chains, and is setting up her YouTube channel fout Don Dolls modelling her jewellery Deres being creative, whether on the design side or the business side, and she sees Don's Diamonds as a voice for doing "interesting staff with the arts and building arts and culture in Canada "Biness people and artista each other yot . Someone needs to put them together in a room to begin the dialogue" wys Dorian At the age of 25. this engaging, dritten, pasionate, young entrepreneur faces a bright future indeed Questions 1.If you were Dorian, what steps would you take to grow the bui? 2. What do you see as the greatest challenges in Dorian as she moves her business forward? 3. How does Dorian's approach to marketing differ from that of traditional jewellery retailers? Do you think this approach is more successful or les Source: Che won by Le Doulevya Dar Dunkley June 2011