How to apply Bartlett Ghoshal matrix on Levendary cafe case study? The topic will be the

• 1. What are concepts to be used for analysing management roles in the transnational company and how to do that? (global business manager, country subsidiary manager)

Levendary Cafe: The China Challenge

• 1. How would you characterise the international start-up opportunity in China for Levendary Caf?
• 2. Assess the process of the business start-up in China including the performance of Louis Chen and the deployment of restaurants in China to date.
• 3. Apply any relevant theories in your analysis. These theories include the Bartlett & Ghoshal matrix and other concepts related to management capabilities and implementation
• 4. What are the key problems facing Mia Foster? How should she address the problems when she meets with Mr Chen?