how to conclude in essay In summary, Whole Foods demonstrates a competitive edge through its superior organic products, strong brand identity, and exceptional in store experience. This can be substantiated using various concepts we've studied this semester, such as competitive fit including a comparative analysis of Whole Foods and Disneys competitive advantages, validate its advantage through its 5 tests also mentioned in the principles we have learned this semester. Lastly, tying in Whole Foods Markets strategic positioning which aligns with Porters concept of creating a unique, sustainable position in the market by performing different activities of similar activities in different ways and using amazons infrastructure to provide a competative advanatage to wohle foods