how to create unique customer experiences. Let's put our learning to the test. Create a brief customer experience plan Select a small business located in the Lower Mainland as your company. Your plan MUST INCLUDE the following components: Name of the company A unique selling proposition. DO NOT simply Google and include the company's existing USP - I want you to create one yourself. Describe your niche market and expand by including three buyer personas you will target through this plan. Tell me how you will develop an exceptional customer experience through marketing tactics.