How to fill out this table, what are the formulas?

Direct Mat Take One FSIS Direct Sab Branch Cr Table B Customer Acquisition Estimates, Year 1 (all customers) Response Qualificati Conversio Unit Cost 90.0% Prospects Reached 2,500,000 2,000,000 3,500,000 60,000 50,000 Effective Ht Customers Acquisition Total cost cost 0.50 0.10 0.05 zooo,'rep 1.00 Rate 3.0% 2.5% 1.5% 25.0% 50.0% on Rate rate 60.0% 30.0% 30.0% 60.0%