How to identify your target market". First research how to conduct the analysis.

Also identify the targets segment information:

• Geography
• Psychographic
• Demographic
• Behavioural

To define your target customers, and as a thought starter consider some of the below questions:

Who your customers are

• Are your target customers male or female?
• How old are they?
• Where do they live?
• What is their marital status?
• Do they have children? How old are their children?
• What is their education level?
• What do they do for a living?
• What is their average income?

Customer interests and buying habits

• What motivates a customer to make a purchase?
• What are your customers' common interests?
• Who makes the buying decisions?
• How often do they purchase a product?
• Do they shop online or prefer to see their product before they buy?
• How long does it take them to make a buying decision?
• What form of media does your target rely on for information?
• How far do they travel to make a purchase?
• What other products do they buy?