"How to Thrive in Turbulent Markets" Harvard Business Review, April 2009 By: Donald Sull Read this article (attached) and address the following: 

1- Provide an itemized list of important points of the article. 

2- State the similarities and differences between flexibility and agility. 

3- State the similarities and differences between redundancy and absorption. 

4- Can the severity of any of the risks mentioned in your term project be reduced by any kind of agility (operational, portfolio, strategic)? How? It is enough to discuss only one risk. 

5- Can the severity of any of the risks mentioned in your term project be reduced by building absorption? How? It is enough to discuss only one risk. 

6- The article argues that building a combination of agility and absorption (a right balance) is the best strategy for thriving in a turbulent market. Can we state something similar about the flexibility and redundancy? That is, to deal with disruptions, companies need to build a right combination of flexibility and redundancy. Discuss.