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How to understand this framework? Please explain it and give some examples. Thanks Framework for Choice of Products Most Attractive Moderately Attractive (e.g: Marriott Full

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How to understand this framework? Please explain it and give some examples.

Thanks

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Framework for Choice of Products Most Attractive Moderately Attractive (e.g: Marriott Full Low Service Lodging Required degree of local adaptation Least Attractive (e.g: Marriott Moderately Attractive Senior Living Services High Low Expected payoffs from High internationalization

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