How was a lean start-up like Dollar Shave Club able to disrupt the shaving market? What were some of the ways that DSC disrupted the shaving market segment? How did they execute their strategy? Of the ways you mentioned, why do you think they are truly disruptive? Why would Unilever spend $1Bn to acquire loss-making DSC? What are the implications you can draw from this case for the consumer goods industry more generally?