How well this plan is explained? And what is the depth and breath of this research?

[Problem] Intelligent Grocery Shopper OVERVIEW What will you offerisell/provide? In short, how do you create value (the WHY)? Many people go shopping but don't know exactly what they have at home, which leads to additional costs and waste. Our product is the intelligent fridge app, which scans your receipt after you shop and asks you questions every week to see which groceries you have left. This app will learn your shopping habits to predict your remaining groceries to automate the process. This app can warn you prior to the expiration date so you decrease your food waste and encourage sustainability. Next time you shop, you'l know exactly what you have at home, saving you time and money. Who will buyluse/want it? For whom do you create value? Our product is aimed at anyone who values their time and money while shopping. Individuals, families, and students on a budget all need our product in order to change their shopping habits and live a more sustainable life How will your opportunityidea help people? This idea will benefit people because they won't need to check their fridge and make a list before they go shopping. saving them their valuable time and energy. Also, by scanning their receipt, we can provide a breakdown of customers' expenses so they can adjust their habits and save money. Not only will this app save people time and money, but it will make them feel better knowing that they aren't contributing to the growing problem of food waste. KA-CHING What will you charge? How are you making this a sustainable idea? We plan to offer this app for free, but work will major grocery store chains and allow them to place ads within the app to get the attention of potential shoppers. These ads within the app not only benefit us and the grocery store, but also the customer, as they are getting suggestions of products that they might want to buy. How will you get paid? Our revenue will come directly from grocery chains advertising their products and weekly sales on our app to attrad customers who are actively looking to purchase groceries How else will you make money (or create value) from this project? To add additional value to this app, we can give shoppers the ability to check the nutrition facts of the items they have or We can also offer customers the option to purchase an ad free version of the app in order to generate additional revenue. We can create additional value with this app by showing discounts for products you buy frequently HUSTLING How will customers (stakeholders) learn about your opportunity? We will acquire customers by working with grocery chains to advertise our product within the store, so shoppers will We will get grocery stores to advertise with us by performing outreach and explaining how it benefits them How can you encourage referrals? To encourage referrals, we will work with certain grocery chains to offer one time discounts for new customers and the customer that referred Referrals will also come naturally in communities that promote cutting down food waste, as this product is beneficial to them SUCCESS The project will be successful when it achieves these metrics With a CPM of $3.50, we would need 1.5 Million impressions and 3,000 active customers per month $60,000 worth of revenue within the first year in order to pay back the cost of developing the app Obstacles/Challenges/Open Questions with proposed solutions: Obstacle 1: Getting the data on items' nutritional information and expiration date just by scanning a receipt Proposed Solution: As all this information should be in the barcode of the item, it could be necessary to actually have our app incorporated into the cashier's register. Obstacle 2 Getting grocery chains and supermarkets to place ads in the app. One of the main purposes of the app is to make people buy less and be more conscious of what they buy. This purpose does not necessarily align with the goal of supermarkets to make people buy as much as possible to generate more revenue. Proposed Solution: The app would show discounts for products you buy frequently. Grocery chains could benefit from advertising their discounts on the app and more people going shopping there. [Problem] Intelligent Grocery Shopper OVERVIEW What will you offerisell/provide? In short, how do you create value (the WHY)? Many people go shopping but don't know exactly what they have at home, which leads to additional costs and waste. Our product is the intelligent fridge app, which scans your receipt after you shop and asks you questions every week to see which groceries you have left. This app will learn your shopping habits to predict your remaining groceries to automate the process. This app can warn you prior to the expiration date so you decrease your food waste and encourage sustainability. Next time you shop, you'l know exactly what you have at home, saving you time and money. Who will buyluse/want it? For whom do you create value? Our product is aimed at anyone who values their time and money while shopping. Individuals, families, and students on a budget all need our product in order to change their shopping habits and live a more sustainable life How will your opportunityidea help people? This idea will benefit people because they won't need to check their fridge and make a list before they go shopping. saving them their valuable time and energy. Also, by scanning their receipt, we can provide a breakdown of customers' expenses so they can adjust their habits and save money. Not only will this app save people time and money, but it will make them feel better knowing that they aren't contributing to the growing problem of food waste. KA-CHING What will you charge? How are you making this a sustainable idea? We plan to offer this app for free, but work will major grocery store chains and allow them to place ads within the app to get the attention of potential shoppers. These ads within the app not only benefit us and the grocery store, but also the customer, as they are getting suggestions of products that they might want to buy. How will you get paid? Our revenue will come directly from grocery chains advertising their products and weekly sales on our app to attrad customers who are actively looking to purchase groceries How else will you make money (or create value) from this project? To add additional value to this app, we can give shoppers the ability to check the nutrition facts of the items they have or We can also offer customers the option to purchase an ad free version of the app in order to generate additional revenue. We can create additional value with this app by showing discounts for products you buy frequently HUSTLING How will customers (stakeholders) learn about your opportunity? We will acquire customers by working with grocery chains to advertise our product within the store, so shoppers will We will get grocery stores to advertise with us by performing outreach and explaining how it benefits them How can you encourage referrals? To encourage referrals, we will work with certain grocery chains to offer one time discounts for new customers and the customer that referred Referrals will also come naturally in communities that promote cutting down food waste, as this product is beneficial to them SUCCESS The project will be successful when it achieves these metrics With a CPM of $3.50, we would need 1.5 Million impressions and 3,000 active customers per month $60,000 worth of revenue within the first year in order to pay back the cost of developing the app Obstacles/Challenges/Open Questions with proposed solutions: Obstacle 1: Getting the data on items' nutritional information and expiration date just by scanning a receipt Proposed Solution: As all this information should be in the barcode of the item, it could be necessary to actually have our app incorporated into the cashier's register. Obstacle 2 Getting grocery chains and supermarkets to place ads in the app. One of the main purposes of the app is to make people buy less and be more conscious of what they buy. This purpose does not necessarily align with the goal of supermarkets to make people buy as much as possible to generate more revenue. Proposed Solution: The app would show discounts for products you buy frequently. Grocery chains could benefit from advertising their discounts on the app and more people going shopping there