. How will you target your products/service to them? Targed customer groups Your products/services Marketing/targeting approaches/tools VEGAN PURIST VEGETARIAN COMMUNIT WELLNESS PLANT-BASED VISIONARIEList and outline the relevant characteristics of your identified target customer(s) /groups Target Demographics Behavioural Geographic Psychographic Benefits Customer(s)/Groups . Layout and define (4 groups - customer groups) you aim to serve/attract - target market (customer groups) and identify the similarities of these groups (3 areas) Similarities Group 1.... Group 2..... Group 3..... Group 4..... 1 2 3