1. How will you use digital marketing to enhancebrand awareness? (slide 1)
2. Identify twodigital marketing methodsthat can be used for brand awareness and support with reasons. (slides 2-3)
   • Define short-term and long-term goals for brand awareness in the digital marketing strategy.
   • How will you determine the balance between the digital and traditional marketing?
   • How will the identified methods help you reach the target audience?
   • How will you measure the performance of your marketing efforts?
3. Usesearch engine optimization(SEO) to improve search performance. (slides 4-5)
   • Identify five keywords you will use to improve web search performance, and justify your strategy for keyword selection.
   • How will you redesign or rewrite the content of your website to support SEO strategy?
4. Describe theinbound marketingefforts. (slide 6)
   • How can they help in brand awareness?

Define the required content strategy for inbound marketing