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How would background and significance apply to a study in understanding consumer electric vehicle feature preferences in a marketing research plan?
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Background and significance are crucial elements in a study aimed at understanding consumer electric vehicle EV feature preferences within a marketing research plan Heres how these aspects would apply ...Get Instant Access to Expert-Tailored Solutions
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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