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How would I Develop a marketing plan utilizing prospect theory for a drug that helps with a certain condition that effects 60% of the population,
How would I Develop a marketing plan utilizing prospect theory for a drug that helps with a certain condition that effects 60% of the population, but only has extreme negative effects for 1% of the population
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Economics
Authors: R. Glenn Hubbard
6th edition
978-0134797731, 134797736, 978-0134106243
