Question
How would one respond to the following Discussion Post? The Post: Greenwashing is the dishonest practice of making it appear as though a company's products
How would one respond to the following Discussion Post?
The Post:
"Greenwashing" is the dishonest practice of making it appear as though a company's products or services are advantageous to the environment. Deceptive marketing and promotion is one of the most frequent methods of greenwashing. For example, a company may use misleading imagery to suggest that its products are more environmentally friendly than they actually are or may make untrue statements about the amount of recycled material in its products.
Deceptive marketing and promotion are one of the most frequent methods of greenwashing. For example, a company may use misleading imagery to suggest that its products are more environmentally friendly than they are or may make untrue statements about the amount of recycled material in its products. Because it deceives consumers into believing they are selecting environmentally friendly products when they are not, greenwashing is a problem. Consequently, people can be discouraged from making more major attempts to decrease their impact on the environment. Why then do companies engage in greenwashing? There are various possible causes. It might be a tactic to boost sales in the first place by appealing to people who are worried about the environment. Second, it might be a tactic to deflect criticism from environmentalists and other groups. Not to mention, it may be used to provide the impression that a company is more socially conscious without actually making any meaningful changes.
Fiji water's commercial is an illustration of greenwashing since it tries to make the product appear more environmentally friendly than it is. The advertisement emphasizes that the water comes from a "pristine" environment, while in reality, it must be carried across a considerable distance, which has a substantial carbon impact.A sizable amount of emissions are produced as a result of long-distance shipping (McNamee, 2019).The commercial is misleading since it suggests that the product is more environmentally friendly when it is not. To increase the quality of the choices you make regarding the products you buy, it is crucial to be aware of greenwashing.
The advertising that was chosen would not have received my approval if I were the Chief Executive Officer of Fiji Water. Due to inaccurate information in marketing, consumers are led to assume that the product is better for the environment than it is. Additionally, if clients learn that the product is not as environmentally friendly as they had assumed, the advertisement can damage the company's reputation.
I wouldn't have authorized it if I was the CEO. The advertisement for Fiji bottled water is misleading since it portrays the product as being environmentally beneficial when, in fact, it has a significant carbon footprint. The water is delivered from Fiji to the US, despite the advertisement's claim that it comes from a pure, natural setting. This choice is not environmentally friendly and leaves a substantial carbon imprint.
References
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started