How would you assess the forces that impact competition in the activity-tracking industry? Prepare a Five Forces
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Question:
- How would you assess the forces that impact competition in the activity-tracking industry? Prepare a Five Forces model of Competition to support your conclusions.
- What are the key success factors for companies operating in or seeking to enter the activity-tracking industry?
- What are the most important elements of Fitbit's competitive strategy?
- Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit going forward?
- Analyze the company's financial performance. Do trends suggest that Fitbit's strategy is working?
- What recommendations would you make to Fitbit management to address the most important strategic issues facing the company?
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