Question
How would you assess the opportunity identified by the founders? Here is some information about the US market in 2014. US Population: 276 million Average
How would you assess the opportunity identified by the founders? Here is some information about the US market in 2014.
US Population: 276 million
Average mattress price (All types): $1,100
Median Household Income: $53,657
Current market shares by mattress type:
- 60% Spring mattresses
- 25% Foam Mattresses
- 11% Airbeds
Number of mattress manufacturers: 429
Top three manufacturer market share: 47%
Distribution channels:
- 47% Specialty Stores
- 38% Furniture Stores
Average time to buy new mattress: 8-10 years
Total annual revenue: $8.7 billion
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Stocks For The Long Run
Authors: Jeremy Siegel
6th Edition
1264269803, 978-1264269808
