How would you characterize the auto industry in 1998? 2. What were the major issues facing two companies in 1998 3. What were the potential benefits of this merger to both companies 4. What other options did both companies face 5. Was the strategic rationale strong enough to risk the failure of a merger? 6. How do you measure success in a trans-Atlantic merger? 7. How to achieve synergy or post- merger integration? } Human resource } Culture } Operation } Marketing } R