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How would you characterize the pressures for customization and global integration in Heineken's industry? What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in
- How would you characterize the pressures for customization and global integration in Heineken's industry?
- What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?
original work please
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The General Managers
Authors: John P. Kotter
1st Edition
0029182301, 978-0029182307
