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How would you evaluate that Paris Saint Germain is a French club owned by Qatar Sport Investments? How does it affect brand's image in France
How would you evaluate that Paris Saint Germain is a French club owned by Qatar Sport Investments? How does it affect brand's image in France and globally? For your answer please apply the knowledge of the Country-Of-Origin effect. Case study for international marketing: "Paris Saint-Germain:Building One of the World's Top Sports Brands
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