How would you evaluate the IJV between Jobek and Hatteras?

CASE STUDY- Jobek do Brasil's Joint Venture Challenges

Sources: (1) Authors' interviews;

(2) L. Barin Cruz & D. M. Boehe, 2008, CSR in the global market place: Towards sustainable global value chains, Management Decision, 46(1): 1187-1209;

(3) Forst Stewardship Council, http://www.fsc.org;

(4) Internal documents provided by Jobek GmbH, http://www.jobek.com.br. to pay a premium for socially and environmentally responsible products. Will the joint venture survive?

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