Question
how would you explain the fact thatpersonality is sometimes used in consumer research to identify distinct and sizeable market segments? Please answer using 5 personality
how would you explain the fact thatpersonality is sometimes used in consumer research to identify distinct and sizeable market segments?
Please answer using 5 personality traits theory.
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
