How would you spend $5-10m developing a retail business in India or China

Business case should include the following:

• Target Market - and what makes that consumer attractive to you.
• Your 3 primary competitors and why they might be vulnerable.
• Your "method of entry;" franchise, direct investment etc. and why you have chosen than option.
• Your proposed "retail mix," as adopted from our Retailing course; Product, Price range, Location, Store/site layout, Customer Service Model, Promotion/Communication Strategy - please be sure to rationalize you choice.
• Your basis for a competitive advantage - what will make you succeed where others have failed?
• What obstacles you expect to encounter based on your research of the country and its retail industry - and how you plan to overcome them.
• Feel free to use pictures and other elements to add "color."