Question
How would you value Google acquisition of AdMob at the end of 2009? 1.As a stand-alone firm by filling in the following table. AdMob's Nov.2019
How would you value Google acquisition of AdMob at the end of 2009?
1.As a stand-alone firm by filling in the following table. AdMob's Nov.2019 revenue was estimated to be 60million. This suggests that Google's offers price for AdMob is a multiple of 12-17 times. AdMob was acquired for $750million.
2.As an acquisition target?
exhibit 18:
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Survey Of Economics, Principles, Applications, And Tools
Authors: Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez
5th Edition
0132556073, 978-0132556071
