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Howard Cooper, the president of Franklin Computer Services, needs your help. He wonders about the potential effects on the firm's Howard Cooper, the president of
Howard Cooper, the president of Franklin Computer Services, needs your help. He wonders about the potential effects on the firm's Howard Cooper, the president of Franklin Computer Services, needs your help. He wonders about the potential effects on the firm's
net income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year :
Required:
a Prepare the pro forma income statement that would appear in the master budget if the firm expects to provide hours of
services in Year
b A marketing consultant suggests to Mr Cooper that the service rate may affect the number of service hours that the firm can
achieve. According to the consultant's analysis, if Franklin charges customers $ per hour, the firm can achieve hours of
services. Prepare a flexible budget using the consultant's assumption.
c The same consultant also suggests that if the firm raises its rate to $ per hour, the number of service hours will decline to
Prepare a flexible budget using the new assumption.
d Which pricing strategy should be adopted?
Complete this question by entering your answers in the tabs below.
A marketing consultant suggests to Mr Cooper that the service rate may affect the number of service hours that the firm can
achieve. According to the consultant's analysis, if Franklin charges customers $ per hour, the firm can achieve hours
of services. Prepare a flexible budget using the consultant's assumption. Howard Cooper, the president of Franklin Computer Services, needs your help. He wonders about the potential effects on the firm's
net income if he changes the service rate that the firm charges its customers. The following basic data pertain to fiscal Year :
Required:
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