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Howden plc is contemplating investment in an additional production line to produce its range of compact discs. Amarket research study, undertaken by a well-known firm

Howden plc is contemplating investment in an additional production line to produce its range of compact discs. Amarket research study, undertaken by a well-known firm of consultants, has revealed scope to sell an additional output of 400,000 units p.a. The study cost £0.1 million, but the account has not yet been settled. The price and cost structure of a typical disc (net of royalties) is as follows:

££
Price per unit12.00
Costs per unit of output
Material cost per unit1.50
Direct labour cost per unit0.50
Variable overhead cost per unit0.50
Fixed overhead cost per unit1.50(4.00)
Profit8.00

The fixed overhead represents an apportionment of central administrative and marketing costs. These are expected to rise in total by £500,000 p.a. as a result of undertaking this project. The production line is expected to operate for five years and require a total cash outlay of £11 million, including £0.5 million of materials stocks. The equipment will have a residual value of £2 million. Because the company is moving towards a JIT stock management policy, it is expected that this project will involve steadily reducing working capital needs, expected to decline at about 3 per cent p.a. by volume. The production line will be accommodated in a presently empty building for which an offer of £2 million has recently been received from another company. If the building is retained, it is expected that property price inflation will increase its value to £3 million after five years.

While the precise rates of price and cost inflation are uncertain, economists in Howden’s corporate planning department make the following forecasts for the average annual rates of inflation relevant to the project:

Retail Price Index6% p.a.
Disc prices5% p.a.
Material prices3% p.a.
Direct labour wage rates7% p.a.
Variable overhead costs7% p.a.
Other overhead costs5% p.a.

Required

(a) Given that Howden’s shareholders require a real return of 8.5 per cent for projects of this degree of risk, assess the financial viability of this proposal.

(b) Briefly discuss how inflation may complicate the analysis of business financial decisions.

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