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How/why are leagues in North America able to extract large sums of money for media rights? Why can they choose between media options? How does

How/why are leagues in North America able to extract large sums of money for media rights?

Why can they choose between media options?

How does the structure of pro sports leagues factor into this issue? Developing relationships with consumers is an important issue, but how can connect it to league structure issues?

Are territorial rights associated with creating strong fan identification?

https://www.hollywoodreporter.com/business/business-news/pro-sports-dilemma-ownership-or-rich-tv-rights-deals-1235187009/

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