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HTBB Enterprises, a health supplement manufacturer, has been gaining market share for three years due to the aging population. The free cash flow to equity

HTBB Enterprises, a health supplement manufacturer, has been gaining market share for three
years due to the aging population. The free cash flow to equity (FCFE) in 2022 was $10 million.
This figure is expected to grow speedily as aging population is increasing over the years. The
growth rates of cash flows of HTBB for next five years are estimated at 20%,50%,40%,30%,
and 20%. However, the cash flow after fifth year is expected to grow at a constant growth rate
5%. WSTB Ltd, A larger pharmaceutical company, is interested in HTBBs health supplement
product, which can add to its current product mix. HTBBs estimated cost of equity is 15%.
Required:
(a) What price WSTB offers HTBB based on the intrinsic value? What would be the
market reaction to HTBBs and WSTBs stock prices?
(7 marks)
(b) What are the key challenges of the discounted cash flow (DCF) model in valuing the
firms?
(6 marks)
(c) List four factors determining the growth rate of HTBB.
(6 marks)
(d) Provide two alternatives of firm valuation in addition to DCF, which WSTB can use to
value HTBB, and discuss their pros and cons.
(6 marks)

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