https://adm4010-belisle.teluq.ca/experts/

the Blisle case

1) Determine the main variables in the animal nutrition industry using the PESTEL model that you know well (refer to the manual if necessary).

2) Based on the data you will find in the case, indicate the strengths and weaknesses of the Blisle company.

About the Blisle case...

Blisle Scientific Concentrates Inc. Concentrs Scientifiques Blisle stands out in the premix market for cattle, pigs and poultry as the largest company in Quebec. Its main activities consist of manufacturing and distributing vitamin and mineral premixes to animal producers. It has nearly 90 employees in the areas of sales and technical monitoring, production, delivery, administration, research and nutrition. The business is also jointly owned by the employees. The Blisle Scientific Concentrates market is mainly concentrated in Quebec, but also affects Ontario and the Maritime provinces. Recently, the company even concluded a sale in Algeria.That's it, it's your turn. You have just landed your first business consulting contract. You are therefore going to Saint-Mathias-sur-Richelieu to meet the managers and employees of Les Concentrs Scientifiques Blisle Inc. More commonly known as Blisle, the company is currently experiencing an upheaval. Indeed, this company, originally a family, finds itself at a crossroads. A new general manager has recently been in place and is asking for your opinion on the situation of his organization. Blisle manufactures premixes (commonly called "premixes") for animal production intended for consumption (poultry, dairy, pork, beef, etc.). After developing a recipe for a customer, Blisle employees make it at the plant and deliver the final product to the customer, who himself adds this premix to the food he gives to his animals. On this CD-ROM, you will find data about the company, in-depth interviews with employees and managers, industry data and opinions from experts in various fields to guide you in your thinking.

Historical Les Concentrs Scientifiques Blisle is a company that has been established in Quebec since 1959, founded by Mr. Roger Blisle. Its head office is located in Saint-Mathias-sur-Richelieu. Since 1976, the factory has been expanded ten times, now totaling 20,000 square feet, four times larger than the original building. The offices have also been extended. Originally, these were located in the basement of the family home. With the changes made, the area of the offices tripled that of the family home. The company quickly stood out for its innovation in the field of agri-food: it was the first to manufacture and distribute premixes of minerals and vitamins in Quebec. It was also the first to promote in Quebec the manufacture of feed on the farm (1972), the use of synthetic amino acids (1980) and the use of chelated minerals (1995). In 1986, the company acquired its own analysis laboratory in order to better serve its customers and better control the quality of its products. Since 1999, it has been located in Saint-Hilaire, which is a town adjacent to Saint-Mathias. Shortly before the year 2000, Concentrs Scientifiques Blisle continued its growth in the Atlantic provinces, by acquiring Moules Atlantic Feeds, which they subsequently sold. Always wanting to innovate in the premix market, the company recently designed new product lines for the pig and beef markets.

Mission assignment The mission of Concentrs Scientifiques Blisle is as follows: "To provide animal nutrition in the form of products.

Financial statements and documentation financial state The turnover of Concentrs Scientifiques Blisle is 16 million dollars, in an animal feed market of nearly 1.4 billion dollars. However, it should be noted that the animal feed market also includes the grain market, such as barley and wheat, while Concentrs Scientifiques Blisle only produces and sells premixes. Financial ratios Additional Documentation Here is an overview of a study conducted by a consulting firm regarding the use of marketing at Blisle. The role of marketing at Blisle

https://drive.google.com/file/d/1C_EgEe1XM2OKUXF26Rm3HiaygxcswBqb/view?usp=sharing

https://drive.google.com/file/d/1l963WeVo7BLao7oA4-ldtTzOKD5KRA8b/view?usp=sharing