https://cdn.inst-fs-iad-prod.inscloudgate.net/7501d66a-50de-4d07-9de8-fd4bb52d2c0b/MerckCEO-transcript.pdf?token=eyJhbGciOiJIUzUxMiIsInR5cCI6IkpXVCIsImtpZCI6ImNkbiJ9.eyJyZXNvdXJjZSI6Ii83NTAxZDY2YS01MGRlLTRkMDctOWRlOC1mZDRiYjUyZDJjMGIvTWVyY2tDRU8tdHJhbnNjcmlwdC5wZGYiLCJ0ZW5hbnQiOiJjYW52YXMiLCJ1c2VyX2lkIjpudWxsLCJpYXQiOjE2NTg0NTc5NTYsImV4cCI6MTY1ODU0NDM1Nn0.4FI8YN5sQge465gbaRnCBwRhe-ZCt4cnQpiFVUGUEp8YfE8rHDAyl4W6Z8bFIJDTnGys_21l_zfFA31EsJwYvw&download=1&content_type=application%2Fpdf

1. In the current political climate, CEOs are being called upon to take a stand on political issues. What is Ken Frazier's advice as to what point do CEOs need to weigh in on big social or political issues?
2. How did Frazier's childhood influence the values he has today?
3. Frazier worked for a CEO, Roy Vagelos, who insisted he not work in the legal department, even though he had a law degree. Many successful companies are not run by people with MBAs. Explain what Frazier says, "what makes business work?"
4. Frazier has been CEO of Merck for seven years. What's his key to being a successful CEO?
5. On maximizing value to shareholders. What is the fundamental responsibility of a business leader?
6. The lifecycle of the pharmaceutical industry is 12 to 15 years to bring a new drug to market. What are patents' role in this lifecycle?
7. What goes into the price point of a drug? That are two questions that must be addressed?
8. A successful drug might cost a patient roughly $150,000 a year, what does that cost actually cover?
9. In your opinion, does the $150,000 price make sense? If not, how do you think this should be fixed?
10. Is there anything in this podcast that surprised you?

https://www.ted.com/talks/dan_barber_how_i_fell_in_love_with_a_fish Part 2

Watch Dan Barber's Ted Talk on "How I fell in love with a fish". Be thorough in your responses.

1. What is a feed conversion ratio and why is farm raising fish inefficient?
2. Why did Barber fall "out of love" with the farm raised tuna?
3. What was Veta La Palma? Explain how Veta La Palma was transformed into a 27.000 acre fish farm.
4. In a short paragraph, explain some of the advantages of Veta La Palma has over farm raised fish.
5. Barber argues for an ecological model to feed humanity. What are some of the downsides of the current practices in growing food?