https://doi.org/10.1002/mar.20840

The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages

Answer the questions according to the article above

• How did the researchers investigate their research question? (Provide details regarding the study methodology.)
• What are the pertinent results of the manipulation? (What were the findings and conclusions drawn?)
• What are the methodological limitations to this study? How can researchers overcome these limitations in the future?
• What are the societal implications of this study? What related hypotheses should be explored in future research? Where should researchers go from here?