https://drive.google.com/drive/u/1/folders/17aYjjRl01Ihk1b-d1IHYZH_Fg04nW_Xx

password : be455

https://docs.google.com/spreadsheets/d/1sihboOfohgEopVpvadugEPyzJ3HH-Xhs/edit?rtpof=true#gid=1363829227

Topic : Social norm and market norm

Cases:

Zipcar: Influencing Customer Behavior, 605054-PDF-ENG

Articles:

Case Questions:

1. How would you characterize the service Zipcar provides? With which companies or services

does it compete? What role does it play in its competitive landscape?

2. What would you say are the critical success factors for Zipcar?

3. What mechanisms does Zipcar have in place to manage behavior? What, specifically, are these

mechanisms intended to accomplish? What adjustments, if any, would you recommend that the

company make to these mechanisms?

4. How organizations have attempted to influence your behavior? Which types of techniques do

you expect to be more or less effective?