Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-launches-hindi-app-website-to-address-additional-100-mn-customers/videoshow/65690683.cms(Links to an external site.) Questions: Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-launches-hindi-app-website-to-address-additional-100-mn-customers/videoshow/65690683.cms(Links to an external site.)

Questions:

  1. Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of first-mover advantages in India. How is Amazon positioning itself to capture these advantages? Do you see any disadvantages to Amazon's strategy?
  2. Discuss the cultural challenges of expanding the concept of online shopping in a developing country. How is Amazon meeting these challenges in India?
  3. Consider the launch of Amazon's Hindi app and website in India from a marketing perspective. How can Amazon's marketing strategy best be characterized? Which elements in its marketing mix has the company standardized? Which elements has it adapted

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles Of Microeconomics

Authors: Robert Frank

7th Edition

1260111083, 9781260111088

More Books

Students also viewed these Economics questions

Question

calculate tne frequency of light with wavelength of430 nm

Answered: 1 week ago