Answered step by step
Verified Expert Solution
Question
1 Approved Answer
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-launches-hindi-app-website-to-address-additional-100-mn-customers/videoshow/65690683.cms(Links to an external site.) Questions: Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-launches-hindi-app-website-to-address-additional-100-mn-customers/videoshow/65690683.cms(Links to an external site.)
Questions:
- Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of first-mover advantages in India. How is Amazon positioning itself to capture these advantages? Do you see any disadvantages to Amazon's strategy?
- Discuss the cultural challenges of expanding the concept of online shopping in a developing country. How is Amazon meeting these challenges in India?
- Consider the launch of Amazon's Hindi app and website in India from a marketing perspective. How can Amazon's marketing strategy best be characterized? Which elements in its marketing mix has the company standardized? Which elements has it adapted
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started