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https://financialpost.com/financial-times/its-all-about-the-data-big-food-brands-sidestep-retailers-in-pandemic Choose a Business Intelligence system using RFM or Market Basket Analysis, and explain how a big food company could use this system to create

https://financialpost.com/financial-times/its-all-about-the-data-big-food-brands-sidestep-retailers-in-pandemic

Choose a Business Intelligence system usingRFMorMarket Basket Analysis,and explain how a "big food" company could use this system to create value. Explain your reasoning using terms and concepts from chapter 8.

Chapter 8 is on Decision Making and Business Intelligence

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