https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online

After reading please answer the following questions:

1. Why is showrooming a problem?Should Benjy's address the showroomer behavior or ignore it?How should they address it?
2. What could Benjy's do to convert more of these "showroomers" to a purchase?
3. What else can Benjy's do to "level the playing ground" between them and online retailers who have lower costs than traditional brick-and-mortar retailers?Specifically, how can Benjy's increase margins without increasing price to the consumer?