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https://hbsp.harvard.edu/download?url=%2Fcourses%2F614175%2Fitems%2F515036-PDF-ENG%2Fcontent&metadata=e30%3D Using the link above, answer all 5 of the following questions in regard to the Harvard case study about Beyonce. Do you feel this
https://hbsp.harvard.edu/download?url=%2Fcourses%2F614175%2Fitems%2F515036-PDF-ENG%2Fcontent&metadata=e30%3D
Using the link above, answer all 5 of the following questions in regard to the Harvard case study about Beyonce.
- Do you feel this was a gamble worth making for Beyonce and her team at Parkwood?
- In what way is the launch different from more traditional music releases? How should we evaluate the innovative launch in the context of evolving music industry?
- Do you think the concerns about possible adverse reactions, for instance from traditional music retailers, are warranted? Is there anything the team can do to address those concerns?
- Sony Music's label Columbia Records, with whom Parkwood partnered on recorded-music activities, shares the costs of the album. Do you feel they should have signed off on the launch strategy, or should they have insisted on any changes?
- What do these developments suggest about the role and power of superstars like Beyonce - and their companies like Parkwood - in the music industry?
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