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https://m.youtube.com/watch?v=-zyCrlMONAU One of the key factors in Toyota's success is their commitment to corporate culture, sustainability, and building a long term sustainable competitive advantage. Watch

https://m.youtube.com/watch?v=-zyCrlMONAU

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One of the key factors in Toyota's success is their commitment to corporate culture, sustainability, and building a long term sustainable competitive advantage. Watch the video, Leading the Toyota Way with Matthias Fischer. (If necessary, download the video transcript here) Take some notes while you watch it and discuss the following with your classmates: 1. What are the essential elements of Toyota's culture? 2. How do these elements contribute to building a sustainable competitive advantage

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