https://openknowledge.worldbank.org/bitstream/handle/10986/34082/Business-Employment-and-Productivity-Impacts-of-Sugar-sweetened-Beverages-Taxes.pdf?sequence=6&isAllowed=y

A number of governments both in the US and abroad have imposed taxes on sugar sweetened beverages (SSB) as a way of discouraging consumption that leads to obesity. Suppose that you worked for PepsiCo on a team that has been asked to look into the likely impact of such laws on your business. In your research you found the abovereportfrom the World Bank Group and relying on what you've learned about taxes and subsidies, elasticity, and equilibrium, What would be your conclusions and what might these taxes on sugar sweetened beverages mean for PepsiCo?