https://pepsiyouniverse.com/2018/08/28/20-interesting-facts-about-pepsi/#:~:text=Pepsi%20was%20introduced%20to%20the,with%20digestion%20problems%20or%20stomachache.

https://www.latimes.com/archives/la-xpm-1988-06-26-fi-8429-story.html

What are the tactics that are being used to market the PEPSI product in the USA vs Europe?

• What is The message of the PEPSI commercial (e.g., healthy skin is good, invest in gold, eat here during our happy hour, etc.).
• A description of who you believe to be the commercial's target market (e.g., married males, in their 30s or 40s, middle- class, some college, homeowner, athletic, are do-it-yourself type of people).
• Relevant cultural characteristics.
  • Include relevant cultural characteristics of both your home country and the other country.
  • Macroenvironmental Factors
    • List and describe the relevant environmental elements - legal/regulatory, economic, competitive, technology
• Comparative Marketing Analysis - describe the key marketing elements on the basis of product and customer type:
  • Compare and contrast marketing strategies of the company you chose for the specific product you identified in the US and another country of your choice.
  • Analyze the marketing of the product and evaluate whether the marketing is a match for the culture based on what you found in your research