https://podcasts.apple.com/us/podcast/bonus-episode-stuart-taylor-vp-business-insights and/id1530627864?i=1000587457903

5) Mr. Stuart referred to products that are traffic drivers and that are margin enhancers. What do they mean (you might need to Google the terms) and why would you want a combination of the two found in your store? He also emphasized the importance of loyalty programs. This is not covered in the podcast. What is information a retailer obtains when a customer makes purchases through a loyalty program?