https://www.braeburnlangley.com/
https://magnolia.com/about/
https://magnolia.cometwork/
The Dos The Don'ts Be graphic. Paint a clear picture of where the company is headed and the Don't be vague or incomplete. Never skimp on specifics about where market position(s) the company is striving to stake out. the company is headed or how the company intends to prepare for the future. Be forward-looking and directional. Describe the strategic course that will Don't dwell on the present. A vision is not about what a company help the company prepare for the future. once did or does now; it's about "where we are going." Keep it focused. Focus on providing managers with guidance in making Don't use overly broad language. Avoid all-inclusive language that decisions and allocating resources. gives the company license to pursue any opportunity. Hare some wiggle room. Language that allows some flexibility allows the Don't state the vision in bland or uninspiring terms. The best vision directional course to be adjusted as market, customer, and technology statements have the power to motivate company personnel and circumstances change. inspire shareholder confidence about the company's future. Be sure the journey is feasible. The path and direction should be within the Don't be generic. A vision statement that could apply to companies realm of what the company can accomplish; over time, a company should be in any of several industries (or to any of several companies in the able to demonstrate measurable progress in achieving the vision. same industry) is not specific enough to provide any guidance. Indicate why the directional path makes good business sense. The directional Don't rely on superlatives. Visions that claim the company's strategic path should be in the long-term interests of stakeholders (especially course is the "best" or "most successful" usually lack specifies about shareholders, employees, and suppliers). the path the company is taking to get there. Make it memorable. A well-stated vision is short, easily communicated, and Don't run on and on. A vision statement that is not concise and to memorable. Ideally, it should be reducible to a few choice lines or a one- the point will tend to lose its audience. phrase slogan. Prepare a written answer for the following: Craft a vision statement for The Braeburn (cf. TPGS Chapter 2, pages 24-27) making certain that it follows the "dos" and avoids the "don'ts" (page 25). Craft a vision statement for Magnolia Inc. (cf. TPGS Chapter 2, pages 24-27) making certain that it follows the "dos" and avoids the "don'ts" (page 25). Craft a mission statement for Magnolia Inc. (cf. TPGS Chapter 2, pages 27-28) making certain that it addresses the three key points about mission statement content at the bottom of page 27 TPGS. Craft a set of corporate objectives for Magnolia Inc. (cf. TPGS Chapter 2, 31-34) making certain that they are specific, quantifiable, challenging and incorporate a time for achievement as spelled out in Chapter 2 PowerPoint Slide \#20
