https://www.edrawmax.com/article/nike-value-chain-analysis.html

https://about.nike.com/en/newsroom/resources/supplier-relationships

https://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm

https://www.studocu.com/row/document/hebron-university/marketing-management/analysis-of-nike-case-study/7549015

1) What were Nike's critical sources of competitive advantage relative to Adidas that allowed it to overtake Adidas to become the worldwide leader in athletic shoes?

2) What would you say characterize Nike's core resources and capabilities?

3)Does Nike's outsourcing strategy makes sense? Why or why not?