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https://www.researchgate.net/publication/335403169_To_Green_or_Not_to_Green_The_Influence_of_Green_Marketing_on_Consumer_Behaviour_in_the_Hotel_Industry Please help to answer the following questions below. Based on previous research, the author has formulated five hypotheses that served to measure specific factors
https://www.researchgate.net/publication/335403169_To_Green_or_Not_to_Green_The_Influence_of_Green_Marketing_on_Consumer_Behaviour_in_the_Hotel_Industry
Please help to answer the following questions below.
- Based on previous research, the author has formulated five hypotheses that served to measure specific factors associated with GM. Briefly describe Hypothesis 2, and list three sources used to "defend" Hypothesis 2?
- How is "discriminant validity" defined in this paper, and how was it measured?
- Table 3 provides the "evaluation" of the structural model proposed by the author. Based on this table, which hypotheses were supported by the results of this study, and what was the "p-value" of each hypothesis?
- How was "loyalty" measured in this study - meaning, describe the indicators and scale used in the survey to measure loyalty.
- Based on the Literature Review, the application of GM (Green Marketing) has increased in part due to a scientific theory embedded in the CSR theoretical framework - name and briefly describe that theory.
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