https://www.studocu.com/en-us/document/south-university/strategic-management/kone-case-study/24350281 This is the case study.

1. UltraRope is a new and differentiated product. What recommendations do you have for Kone's go-to-market strategy to introduce this new product internationally?

2. Describe the international corporate-level strategy Kone has used to enter new markets around the world and explain at least three of the four international, environmental megatrends that have allowed the firm to succeed with this strategy.