https://www.ted.com/talks/richard_st_john_8_secrets_of_success?language=en watch the video to answer the following questions Answer the questions below, writing about the area of business you are interested in going into, research if there are franchise opportunities in that business and how your business will be more attractive to consumers/customers than a franchised business. Also, you may not necessarily want to own a franchise, however you may manage one at some point in your career. Understanding the business from the top down is an important part of managing any type of business. Start by making a list of your interests and skills Next you need to narrow the field to your area of interest in business. Do you have an interest in owning/operating your own business? Is there a possibility the business you are interested in is a franchise? In the event that you do not have an interest in owning a franchise, it is still important to understand what competition is in the area of business you intend to go into. For example, if you are entering the accounting field, H&R Block and Jackson Hewitt are franchise competition. State why you have chosen that particular franchise. Is it because you have experience in that area