https://www.thebalancesmb.com/market-research-case-study-starbucks-entry-into-china-2296877

refer to the above case study and answer the questions given below

1. What International Cultural concept is prominent in this case study? Explain. (10 points)
2. What type of growth strategy did this company leverage? Identify which one and explain how they leveraged that strategy. (10 points)
3. What type of marketing communications was necessary to launch the product/service? What changes in consumer attitudes and behaviors were required to successfully launch or expand? (10 marks)